Kristin Ess is a new hair care/accessory brand that offers affordable-luxury hair products and accessories for every hair type. I discovered this brand at Target and decided to give the shampoo and conditioner a try first. If I am being honest, the packaging caught my eye instantly but after doing some research on things, I found out that this brand is cruelty free and most things had good reviews! The first two things that I noticed while using the shampoo was that it smelled absolutely amazing and secondly that I needed to use a decent amount to get a good lather going. That is normal though for sulfate free products. After drying and straightening my hair, I noticed that it was not as frizzy and looked more smooth. Not to mention my hair smelled bomb! If you’re looking for a shampoo and conditioner that doesn’t break the bank, I would definitely give this brand a try!